Datakeeper · 2022 – 2024
Improving trust for a data wallet
How do you ask someone to hand over their most sensitive data and actually make them feel safe while doing it?
Staff Product Designer · Amsterdam
I design for people.
KPIs follow.
Fifteen years shaping digital products at scale across FinTech, Healthcare, and Data Security. Currently working at Hexaware / Mobiquity.
Selected work
APC Bank · 2024
Building a bank from zero
Everyone imagines greenfield means a blank page. We had a core banking platform, someone else's screens, and no product manager.
Rhythm Pharmaceuticals · 2022
Mapping a rare genetic disease
Bardet-Biedl syndrome takes years to diagnose and a lifetime to manage. We interviewed 24 families across three countries and put the whole of it on one map.
More projects available soon
Hatch · 2018–2021
Connecting brands and retailers
Working hand-in-hand with brands and retailers to bring the best shopping experience to customers.
Design Systems
Design system showcase
A design system is much more than a component library. I am obsessed with them. Let me run you through my approach!
EY · 2025
Designing for AI output
Automating BPMN flows with AI agents to save hours of work and thousands of dollars before it was cool!
About
I love every step of the design process, from early discovery and research to systems and iteration. The gaps between those stages are where the most interesting decisions live.
Interested in working together?
I'm open to senior and staff design leadership roles.